Best Practices
- 1Give it the brand, locale, and launch goal — it handles channel allocation
- 2Always pair it with Pearl_Research for competitive data before finalizing a launch plan
- 3Freebie strategy comes before paid launch — let Pearl_Marketing design the lead magnet first
- 4For social execution, Pearl_Marketing hands off to Pearl_Social
- 5Audience maps should be verified against real reader signal data before acting on them
CLI Examples
# Launch plan act as pearl_marketing — build a launch plan for devotion_path en-US, Q4 2026 # Freebie strategy pearl_marketing: design a lead-magnet freebie for way_stream_sanctuary × grief audience # Channel allocation pearl_marketing: allocate channels for a 39-brand × 14-locale social launch — what runs in parallel? # Audience map pearl_marketing: who is the core audience for Pearl Prime Manga in ja-JP?
Do Not Use For
- Content execution — Pearl_Marketing owns strategy, Pearl_Social owns copy
- Replacing Pearl_Research — marketing briefs need research input first
- Building funnels without a freebie anchor — Pearl_Marketing will push back on this